Online Wording

Word processing. Online wording. MOOs. Visual rhetoric. New media. Open source software. Blogs. Wikis. Social networking. Audio. Video, Virtual worlds. And folks jump on that particular bandwagon. Then that technology gets "old" and something new comes along. But the lasting work is the work that doesn’t harness itself to a fleeting technology. The lasting work is the work that links across various iterations of technologies to get at the big-picture, key items we’ve been addressing as a field: Issues of access and equity. Issues of power. Issues of language. Issues of composing. Issues of gender, race, ethnicity, sexual identity. Issues of pedagogy. How does, for example, communication in Twitter relate to earlier work on communication in MOOs and chats? What findings from those studies of earlier cultures of techno-usage should be considered when studying the latest, "newest" technology?

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Unexpected word

One of the most powerful devices is to distort time, to go from human time to atomic time, geologic time. Sometimes you can actually accomplish that, with one unexpected word choice.

Robert Morgan



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Original writer

We can broaden the definition of text, or at least include within the realm of hypertext, other textual forms like sound, photographs, and art.

It is not only words that can become hypertext links, but any image. And a link can transport a reader to a sound, another piece of text, or an image, all themselves pieces of text. Perhaps what I like best about this definition of a text is the fact that like a piece of fabric a hypertext web can be added on to. And the additions do not have to be placed by the original weaver, the original writer...

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To replace long URL names with hypertext links

Husband and wife team in North Hollywood created the future of the internet with the latest in internet technology, the HyperTransfer Engine at QuestKeys.com .

Finding, remembering, and sharing information over the internet will never be the same.The HyperTransfer Engine was created out of North Hollywood, CA by husband and wife team Mr. and Mrs. Allen on January 29, 2008 in an effort to increase internet efficiency. Mr. Allen was tired of typing in long URLs and found it difficult to share websites and web pages with others over the phone. In some instances it was even difficult when sitting right next to the person. To eliminate any confusion, the “HyperTransfer Engine” (HTE) replaces long URL names with questkeys (simple, personalized words, numbers, symbols, or phrases).

In essence, each questkey is a hypertext link. When entered into the QuestKeys’ HTE it transfers users to the associated hypertext link. If users do not have their own site, they can also create web pages through QuestKeys.com and link directly to those pages.

In addition, questkeys allow users to load the HyperTransfer Toolbar directly into their browsers. Once loaded, users can jump from one site to another within seconds. Users are allowed free access to create as many questkeys as they need to organize their internet experience. They are also allowed to sell or lease their questkeys to any who are interested. Mostly the site is designed for people who know where they are going online and want to get there fast.
The excitement of finding sites using single words in the place of long URLs propelled Mr. and Mrs. Allen to launch HTE Technology, along with the QuestKeys website, virtually overnight. Yet the majority of the couple’s collective knowledge in computer programming was self taught, exemplifying one of the only two mottos Mr. Allen claims to live by —“Don’t talk, just do.”His other motto is, “Anything that can be thought of can be done” which might explain why HTE Technology came from the Allens rather than from a more renowned internet mogul such as Google. That is not to suggest that QuestKeys makes search engines obsolete. Rather, HTE Technology increases the resourcefulness of such internet services. When internet users spend anywhere from minutes to hours searching the web they can literally create global bookmarks to remember, share, and revisit sites. Thus, questkeys makes internet usage both quicker and more efficient. QuestKeys first launched in the United States in February 2008 and has now populated over 600,000 questkeys and is still growing. Media Contact: Daniel Allen

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Sequential movement through time

It has been pointed out that the mode of language is fundamentally one of sequential movement through time.

It follows from this that each word will have a linear or 'horizontal' relationship with the words that precede and succeed it, and a good deal of its capacity to 'mean' various things derives from this pattern of positioning. In the sentence 'the boy kicked the girl', the meaning 'unrolls' as each word follows its predecessor and is not complete until the final word comes into place. This constitutes language's syntagmatic aspect, and it could also be thought of as its 'diachronic' aspect because of its commitment to the passage of time.

But each word will also have relationships with other words in the language that do not occur at this point in time, but are capable of doing so. The word, that is, has 'formulaic' assocations with those other words from among which it has, so to speak, been chosen. And these other words, 'part of the inner storehouse that makes up the language of each speaker' (p. 123) - they might be synonyms, antonyms, words of similar sound or of the same grammatical function - help, by not being chosen, to define the meaning of the word which has. (Hawkes, pp. 26-7.)

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What is a node

Should be obvious that nodes are not reducible like words can. Of course a node can be reduced to its component parts (if they are thought of as writing) but that is hardly what constitutes the node. A node could just as easily contain a sound, a film, an image, a letter, or any combination of these.

Adrian Miles: Hypertext syntagmas: cinematic narration with links A performative hypertext presented by Journal of Digital Information

Hypertextual ambigram

Graphic artists use ambigrams because of their unique symmetry.

Ambigrams thus appear in commercial logos, covers of books and music albums, and tattoo designs. Ambigrams feature prominently in Dan Brown's novel, Angels and Demons, of which the first UK release featured an ambigram of the title on the cover. The ambigrams in the novel were designed by graphic artist John Langdon. Since the release of the bestseller sequel The Da Vinci Code, there has been a marked increase in the popularity and awareness of ambigrams, leading to a reprint of John Langdon's book on ambigrams entitled Wordplay. The following ambigram examples all have rotational symmetry, unless otherwise noted.

Abarat, on the cover of the book by Clive Barker
Angels and Demons, on the cover of the first edition of Angels and Demons by Dan Brown, as well as the Illuminati brands in the text
GEB (3-dimensional ambigram), on the cover of Gödel, Escher, Bach by Douglas Hofstadter
Justin Thyme, on the cover of Justin Thyme by Panama Oxridge
Wordplay, on the cover of John Langdon's book on ambigrams. The author's name also appears on the cover as an ambigram.

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Natural rotational ambigrams

A natural ambigram is a word that possesses one or more of the above symmetries when written in its natural state, requiring no typographic styling.

For example, the words "dollop" and "suns" are natural rotational ambigrams. The word "bud" forms a natural mirror ambigram when reflected over a vertical axis. The words "CHOICE" and "OXIDE", in all capitals, form a natural mirror ambigram when reflected over a horizontal axis. The word "TOOTH", in all capitals, forms a natural mirror ambigram when its letters are stacked vertically and reflected over a vertical axis.

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Ambigram as a graphical figure

An ambigram, also sometimes known as an inversion, is a graphical figure that spells out a word not only in its form as presented, but also in another direction or orientation.

The text can also consist of a few words, and the the text spelled out in the other direction or orientation is often the same, but can also be a different text. Douglas R. Hofstadter describes an ambigram as a "calligraphic design that manages to squeeze two different readings into the selfsame set of curves."
According to practitioner John Langdon, ambigrams were independently invented by himself and by Scott Kim in the 1970s. Kim used the name Inversions as the title of his first collection in 1981. The first published reference to "ambigram" was by Hofstadter, who attributes the origin of the word to conversations among a small group of friends during 1983–1984. The 1999 edition of Hofstadter's Gödel, Escher, Bach features a 3-D ambigram on the cover.
Ambigrams became much more popular as a result of Dan Brown incorporating them into the plot of his bestseller, Angels & Demons; Langdon produced ambigrams that were used for the book cover, and a link to his website from Brown's meant he was "suddenly inundated" with commissions.

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Expressions of ideas

Once we use language (speech or writing) to refer to reality, that reality is linguistically formulated and therefore indeterminate.

Meaning is not something preexisting in the mind that we struggle to express. Like the main analytical schools of language philosophy from Hume onwards, and contrary to Saussure, we must not regard words as the expression of ideas.

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Crux of hypertextual aesthetics

We must reinforce our view by constantly referring words to pictures and pictures back to words.

Ebooks must contain illustrations of the subjects we describe, and of course readers are invited to go to the actual scenes themselves; but the theory holds good only for literal representations and requires the denial of subjective elements such as association and an independent faculty of imagination. The crux of aesthetics is the treatment of figurative representation; and here, as we will see, we hold that metaphors further enhance our perception of natural and spiritual powers.

Download ebooks on http://www.frenchtheory.com/
See that post with different algorithms in metabole
See the journal French Metablog with today different posts

Expressions of ideas

Once we use language (speech or writing) to refer to reality, that reality is linguistically formulated and therefore indeterminate.

Meaning is not something preexisting in the mind that we struggle to express. Like the main analytical schools of language philosophy from Hume onwards, and contrary to Saussure, we must not regard words as the expression of ideas.

Download ebooks on http://www.frenchtheory.com/

See that post with different algorithms in metabole

See the journal French Metablog with today different posts