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Thursday

Hypertextual ambigram

Graphic artists use ambigrams because of their unique symmetry.

Ambigrams thus appear in commercial logos, covers of books and music albums, and tattoo designs. Ambigrams feature prominently in Dan Brown's novel, Angels and Demons, of which the first UK release featured an ambigram of the title on the cover. The ambigrams in the novel were designed by graphic artist John Langdon. Since the release of the bestseller sequel The Da Vinci Code, there has been a marked increase in the popularity and awareness of ambigrams, leading to a reprint of John Langdon's book on ambigrams entitled Wordplay. The following ambigram examples all have rotational symmetry, unless otherwise noted.

Abarat, on the cover of the book by Clive Barker
Angels and Demons, on the cover of the first edition of Angels and Demons by Dan Brown, as well as the Illuminati brands in the text
GEB (3-dimensional ambigram), on the cover of Gödel, Escher, Bach by Douglas Hofstadter
Justin Thyme, on the cover of Justin Thyme by Panama Oxridge
Wordplay, on the cover of John Langdon's book on ambigrams. The author's name also appears on the cover as an ambigram.

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