It is his opinion and observance that we speak in such a way as to bring others down while at the same time raising ourselves up. "The jargon -- objectively speaking, a system -- uses disorganization as its principle of organization, the breakdown of language into words in themselves." The jargon is a tool used by society in order to distinguish the few from the many, to distinguish "my" class from "your" class.
Adorno demonstrates that language through "the jargon" is being manipulated to further the cause of capitalism.
