Culture industry and conformism

Adorno claimed that the whole and the parts of the modern world have no choice but to conform to the culture industry: «The whole world is made to pass through the filter of the culture industry» (Adorno & Horkheimer, 1979, p. 126). Thus, «monopoly» and «sameness» contained to Adorno some important features of the culture industry.

Adorno claimed that what enlightenment was expected to bring about, pluralism and demythologization, turned out to be the contrary. Man is subject to conformity rather than choice, and myth is still a predominant guiding force, though it has taken on a different costume than previous ages’ all-absorbing Christianity.

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