I'd suggest that appropriating literature and cinema theory's analyses of the role of realism as a style which conceals its own manufacture, and in so doing concealing various other ideological assumptions (gender, colour, race, for instance) would provide one mechanism for this analysis. For instance, simply having the theoretical vocabularly to be able to identify syntagmatic hypertexts as 'realist' provides a context from which it is possible to argue that the hypostatisation of usability, link transparency, and structure embody instrumental conceptions of information that ought to be recognised as one style (or genre) of knowledge production, rather than an ideal.
A performative hypertext presented by Journal of Digital Information
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See that post with different algorithms in metabole
