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Monday

Semiotic experience


Passive reading, the desire to be surrounded by the text, is as close as reading can come to being a perceptual rather than a semiotic experience. The goal of passive reading is to forget oneself by identifying with the narrative world presented. In this sense passive reading is antireading, since true reading is an encounter with signs in which the reader continually asserts (and repeatedly loses) his or her independence of the text. Like reading technologies, the computer too can be used for antireading.