When interpreting a system of signs, the audience will make a judgement about the modality of the whole, i.e. they will decide whether it is more likely to be fact or fiction, real or unreal.
It also refers to how the audience feels about the message's validity and reliability. Images with higher modality appear more real than those with a lesser modality. To make this calibration, the audience will draw on its collective experience and understanding of the real world and of the particular medium of communication being used. Hence, those who enter a cineplex or theatre are aware that the content of the system they are about to view will usually be delivered by actors. But, if an individual randomly switches channel on the television, the new set of signifers must be evaluated: does this appear to be live or recorded, are these people known to be actors or do they have real-world roles that would explain their presence on the television, what does the genre or format of the programme appear to be, etc?
It also refers to how the audience feels about the message's validity and reliability. Images with higher modality appear more real than those with a lesser modality. To make this calibration, the audience will draw on its collective experience and understanding of the real world and of the particular medium of communication being used. Hence, those who enter a cineplex or theatre are aware that the content of the system they are about to view will usually be delivered by actors. But, if an individual randomly switches channel on the television, the new set of signifers must be evaluated: does this appear to be live or recorded, are these people known to be actors or do they have real-world roles that would explain their presence on the television, what does the genre or format of the programme appear to be, etc?
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See that post with different algorithms in metabole
See the journal French Metablog with today different posts
