To Walter Benjamin, media products should contribute to the dethroning of art´s aura.
But the technical reproduction of art does not at all lead to the dethroning of works of art -- on the contrary it leads to a new fetishism. The oeuvre becomes available as a product and has to submit to the conditions of its technical commercialisation .
Actually the booming culture industry carries out the complete transformation of the utility value of works of art to their mere exchange value.
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