Productions and means of production

The expression 'industry' is not to be taken too literally. It refers to the standardization of the thing itself - such as that of the Western, familiar to every movie-goer - and to the rationalization of distribution techniques, but not strictly to the production process.

Although in film, the central sector of the culture industry, the production process resembles technical modes of operation in the extensive division of labor, the employment of machines and the separation of the laborers from the means of production - expressed in the perennial conflict between artists active in the culture industry and those who control it - individual forms of production are nevertheless maintained.

Each product affects an individual air; individuality itself serves to reinforce ideology, in so far as the illusion is conjured up that the completely reified and mediated is a sanctuary from immediacy and life.

Adorno
Essays on mass culture


Download ebooks on http://www.frenchtheory.com/
See that post with different algorithms in metabole
See the journal French Metablog with today different posts
Enter Hypertextual as a member