The cultural chaos of enlightenment was to Adorno and Horkheimer a result of the power of capitalism.
Their ideas in this respect clearly owe a great deal to Marx. Culture was not any more a product of man’s creative mind, but of the standardized, uniform mechanisms put forth by large intenational financial conerns. The result was «the circle of manipulation» and a society «alienated from itself» (Adorno & Horkheimer, 1979, p. 121). The motive of the culture industry is questioned in a number of Adorno’s writings, and the assumption remains that the industry is interested in people merely as costumers – people become objects and surrender to the overall driving force of capitalism.
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