In «Culture industry reconsidered» , Adorno repeated that «the total effect of the culture industry is one of anti-enlightenment».
Hence, we may utilize Saussurean terms and in the name of Adorno doom the signified «enlightenment» ironic and false since the signifier (the enlightenment era) actually does not at all ‘signify’ true information or freedom from deception. The same irony appears in the title «The culture industry: enlightenment as mass deception», a significant chapter on modernity in Dialectic of Enlightenment. Therein lies the very core of Adorno and Horkheimer’s argument.
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