
The perverse logic of the consciousness industry: the more we think we are gaining, the less we are receiving.
We are awash with words we cannot read, drowning in music we cannot hear, and sinking in images we cannot see.
And let us remember in the end that all of this is for sake of profit. If culture did not sell, then no one would publish it. Accessibility, in publisher-speak, means market numbers, products sold, units? shifted out of storage. The irony is that some of these books are not accessible at all to the non-specialist, so the consumer is being duped after all. It would not do, however, to tell them that, for it might put them off buying the book despite their future disappointment. This is the new production of a social myth, where on the surface words have one meaning, but deep down they have another and the profound significance is always capital. The logic of capital is that nothing should remain. The stock on the shelves has to be continually renewed. Books appear then they disappear, series come and then they go. World-shattering events are announced and then soon forgotten.
No comments:
Post a Comment