Today print service provider

To become a 21st century print service provider, two key recommendations are suggested.

The first is for providers to recognise that no one printing process can economically produce all applications that customers demand. The most profitable print service providers (PSPs) place jobs on the most appropriate presses for the job, based on factors such as run length, turnaround times, number of colours and added-value processes such as variable data printing (VDP) and finishing.

The second recommendation is to consider other factors such as the provision of end-to-end services, including aspects such as digital asset management and fulfillment which drive potential growth for printers. Consider new technologies and toolsOnce these recommendations have been factored in, new technologies and tools need to be considered that will have the capacity to identify jobs more suited to a digital press, and as they become more profitable, to run on conventional presses.

These technologies should also enable the calculation of the production cost for each job and also be able to compare the estimated profit the user will make for each press. By using job-by-job comparisons, PSPs can use the model to build a profile for a typical month's production and increase profitability on all jobs.The Internet is deemed one of the major contributors that has facilitated digital printing, with web-to-print applications being adopted by organisations wanting to reduce overall process costs. Through digital presses, organisations are able to combine the benefits of print on-demand while maintaining a consistent look and feel of printed products with offset materials.For example, it would be more cost-effective to print a generic holiday brochure that is distributed to travel agents on traditional offset presses, but this could be complemented with a personalised web-to-print solution. Visitors to the website are enabled to specify the places that they are interested in visiting and the type of hotels they want to stay in, then order a digitally printed brochure containing the personalised information they require. The brochure, based on a template, can be tailored to contain a number of variations in pictures, text, languages and URLs. Some travel companies will even include pictures from people's previous holidays.


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