METABLOG EBOOKS FROM GOOGLEBOOKS

METABLOG EBOOKS FROM GOOGLEBOOKS
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Thursday

Sign and referent

Semiology establishes some basic tenets: the arbitrariness of the linguistic sign, the system of differences that gives the sign its value, and the conventional codes that operate as prompts for signification, sometimes making it seem rather culture bound.

What is it that frees language from cultural specificity? The arbitrariness of the sign and its repeatability: ah, bold and italics, must be important.

Remember this: a sign does not simply refer to its referent (on the model of re-presentation). A sign is coded according to its system and that’s how it comes to have its particular meanings.

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See that post with different algorithms in metabole
See the journal French Metablog with today different posts