Every profession has been altered by automation technology.
Sooner or later, the process of cost-cutting to keep an industry competitive forces that industry to accept and then embrace increasingly automated processes. The business owner’s intention, in a kinder and gentler world, is to free workers from repetitive tasks and instead enable them to perform more creative tasks where real thinking is involved.
So, now that I’ve given you a vision of the road back, let me show you, with this step in evolution, the challenges that the publishing industry faces, and what the potential outcomes might be.
The first law of technology is Moore’s Law, named after Gordon Moore, one of the co-founders of Intel Corporation. Twenty years ago, he noticed that advances in technology made it possible to double the number of transistors on a microchip every 12 to 18 months. The implication is that EVERYTHING in technology doubles in quality and functionality while the costs reduce by half every two or three years at worst.
Over twenty years, the price of a computer has been reduced by over 90% while the power of those computers has increased about 200 times. And, Moore’s Law says that this process remains a continuous function. There is no end and there is no turning back once the genie is gone from the bottle.
About ten years ago, William Gibson released his best-selling novel Mona Lisa Overdrive on floppy disk. About five years ago, Adobe created Adobe Acrobat, a software tool for electronic distribution of text material for reading on-screen and printing. About three years ago, Palm began selling Palm Pilots for people to keep their appointments and contact information.
It was inevitable that there would be a bit of convergence.
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