Media has a remarkable way of influencing people because it can reach into every facet of each individuals life, and ”most” of the population lacks the media literacy to understand and dissect the messages that are communicated.
People construct their own identity, at least in part, and adapt their behavior from what they see and hear in the media. Outside of your immediat usual reality how do you construct your perception/knowledge of the world at large, beyond your spatial and temporal fixity?
Construction comes now through media and your interpretation of it.
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