Adorno's bon mot concerning Kafka--"He over whom Kafka's wheels have passed, has lost for ever both any peace with the world and any chance of consoling himself with the judgement that the way of the world is bad"-- holds as well for him: once one has genuinely appropriated Adorno's insights one cannot see the media and society in quite the same way.
Once one has appropriated Adorno's vision, one finds his ideas instantiated and confirmed over and over, day after day. One has lost one's innocence, one finds one's self distanced from media culture, detects its standardization, pseudo-individualism, stereotypes and schemata, and the baleful effects of cultural commodification and reification.
In a postmodern scene that celebrates the active audience, that finds resistance everywhere, that ritualistically acclaims the popular, Adorno is thus a salutatory counterforce.
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