How will news organizations survive when their advertising base is rushing into search engine marketing? The simple truth is that selling products or services next to a search engine box is far more effective than next to a news story.
Yet news is what gets people to return to the Internet. We desperately need a value recovery mechanism that rewards high quality news production. We don't have it yet but, maybe, web 2.0 companies have now the brain power and one day the scale to create one.
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