The products of media culture are aimed at gathering audiences and thus must resonate to audience experience, desires, and hopes.
Consequently, if there are progressive images and ideas circulating in society, the culture industries will appropriate and circulate them, occasionally advancing the discourses of movements like the 1960s counterculture, the feminist movement, the anti-nuclear movement, the civil rights movement, the gay and lesbian movement, and other new social movements, and encouraging resistance to oppressive cultural and social forms.
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