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Thursday

Changing technology and new audience


We all know statistics about the decline in newspaper readers and network television viewers. The polls show increasingly negative public attitudes toward the press.

According to recent polls, large segments of the American population think the media is attentive to trivia, and indifferent to what really matters. They also believe that the media does not report the country's problems, but instead is a part of them. Increasingly, people perceive no difference between the narcissistic self-serving reporters asking questions, and the narcissistic self-serving politicians who evade them.

In part, it is a failure to respond to changing technology - particularly the computer-mediated technology known collectively as the Net. And in large part, it is a failure to recognize the changing needs of the audience.

But, in fact, the good reason is that news on television and in newspapers is generally perceived as less accurate, less objective, less informed than it was a several decade ago.


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