Mechanical reproduction changes fundamental of art.
By putting copies of an original work in places where the original can or will not go, mechanical reproduction “depreciates” the quality of the work, detaching it from its traditional ritual location. The reproduced work, although bringing something of the experience of the original to the audience, substitutes “a plurality of copies for a unique experience” and destroys the “traditional values of cultural heritage”.
Over time, Walter Benjamin claims, the use of art changed from ritual to political; once art was freed from its “parasitical” relationship with cult, it became portable and reproducible. He describes a contemporary art which is produced specifically for exhibition, to have a broad audience.
Paintings, for instance, are not created to be shown to large numbers of people at once, while most films are.
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