As Robert Kendall puts it, hypertextuality pushes software into the domain of art, where the demand for beauty (not to be confused with surface prettiness) is absolute and unforgiving.
Hypertext literature becomes a uniquely rigorous test bed for interface and systems design because it heightens the aesthetic expectations of the user. A satisfying reading of a hypertext story or poem depends upon how successfully all the details of the reading experience fit together into an effective whole.
Navigation becomes not simply a means toward an end but an end in itself.
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