As a 'procedure' it means something must happen to make the text.
This also means that the procedure is repeatable - not that the same text is produced each time (this would just be a printing press) but a set of tasks need to be done and in doing this the text is 'produced'.
The text is not the same as the procedure (the rules of making), but neither can it be separated. The best example is playing a game. The rules of any game are what make the game the event it is, and prescribe (and proscribe) particular actions (relevant actions, and needed actions).
But in no way can, or do, the rules let us predict or know any particular game - the rules of soccer in no way let us 'know' what will happen in an individual game.
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