Stuart Moulthrop advocates a two-part model for developing rhetoric suited to the electronic environment.
This model is “based on integration with existing conventions of writing and on innovation as a way of opening up new avenues for discourse” (Moulthrop, “Beyond the Electric Book” 292). Moulthrop adopts a somewhat rare position in this debate – he emphasizes the importance of continuity with the past, in the movement towards theoretical innovation.
While hypertext does challenge conceptions of reading based solely on the print tradition, it does not abandon them altogether. Instead, it forces a reconsideration of the role of the reader, informed by past and present reading experiences.
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